Small steps

We’re so imbued in zero-to-hero stories we fail to see the years of struggle, the lucky breaks and the sheer amount of effort today’s successful entrepreneurs had to put in to get to where they are.

If you’re an avid reader like myself, you’re not getting any help there, either. The whole self-help genre is cluttered with overnight successes and “You can do it, Johnny!” attitudes. They’re lying to you! You end up believing that you simply have to push hard to get somewhere.

What about the people who built things slowly? Did they have to push? Damn sure they had to, but not all day everyday.

The literature fails to tell you that when you’re building slow, you will also find meaning in what you’re doing. You won’t be building businesses like a demented woodpecker searching for food in all the trees in the forrest.

If you’re lucky, you will build 1-2 successful ones during your lifetime. And I think that’s OK. That means you managed to stick with something long enough. And we’re sucking more and more at sticking with something for long enough.